Travel priorities of Gen Z vs. non-Gen Z worldwide 2022

According to an August 2022 global survey, making memories during a trip was the main priority for both Gen Z and non-Gen Z travelers. While digital content creation ranked last among the travel priorities for the whole sample, Gen Z respondents valued that aspect slightly more than non-Gen Z travelers.

Travel priorities of Gen Z vs. non-Gen Z travelers worldwide as of August 2022 (index score)

Characteristic	Gen Z	Non-Gen Z
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

February 2023

More information

Region

Worldwide

Survey time period

August 2022

Number of respondents

10,345 respondents

Special properties

respondents who traveled internationally at least once in the last year and are likely to travel internationally in the next three years

Method of interview

Online survey

Supplementary notes

¹ 0-100 index score scale, with 0 = least important.

Respondents were from the following countries: Australia, China, France, Germany, India, Indonesia, Japan, Mexico, New Zealand, Singapore, Spain, Thailand, United Arab Emirates, United Kingdom, and the United States.

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