Change in consumer placing value to brand image in selected markets 2013-2022

Published by
Julia Faria,
Mar 12, 2024
During a global 2022 survey, 78 percent of respondents in India agreed that they were generally willing to spend extra for a brand with an image that appealed to them. This share increased from 63 percent in 2013. In Australia, 53 percent of consumers placed value on brand image in 2022, against 38 percent in 2013.

Change in consumer willingness to spend extra for a brand with an appealing image in selected countries from 2013 to 2022

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Source

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Release date

February 2023

Region

Argentina, Australia, France, India

Survey time period

2013 to 2022

Number of respondents

~4,000

Age group

16-75 years

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]

The survey was carried out with adults aged 18-75 in Argentina.

The approximate number of respondents was 1,000 per market per year.

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