No. of digital ad channels used by online retailers worldwide 2022-2023, by category

Published by Statista Research Department, Nov 16, 2023

It was found that online retailers from the home and garden industry used an average of 2.96 digital advertising channels in 2023. Electronics were advertised on 3.38 digital channels. Automotive retailers and brands advertised on average on 1.95 channels.

Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category

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Release date

September 2023

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Region

Worldwide

Survey time period

2022 and 2023

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds 2022 and 7.2 million products from over 16,000 channel feeds in 2023. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries in 2022 and over 60 different countries in 2023 including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

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