Frequency of purchasing something using social media Taiwan 2023, by gender
Rakuten Insight in Taiwan in 2023 on the frequency of social commerce purchases during the last 12 months, around 47 percent of female and 35 percent of male respondents answered that they regularly shop on social media. In comparison, 16 percent of female respondents and 24 percent of male respondents stated that they never purchase via social media.
According to a survey conducted by