Types of social media accounts followed in Indonesia Q3 2023
According to a survey conducted in the third quarter of 2023, social media accounts of friends, family, and acquaintances were the most followed by internet users in Indonesia, with a share of around 53.1 percent. Roughly 43 percent of the respondents shared that they follow bands, singers, or musicians' accounts. Furthermore, about 41 percent of the users disclosed following entertainment accounts.