social media — the main platforms enabling the metaverse.
The metaverse can be helpful in different phases of the customer shopping experience. In 2022, 55 percent of professionals from Italian enterprises stated their companies are interested in using the metaverse to display virtual content customers can interact with. Only 11 percent of respondents said their companies had planned or achieved this feature. Enhanced customer service was also one of Italy's most promising areas for metaverse use, with 55 percent of interest. The trend aligns with the results of previous surveys indicating a strong focus of Italian e-commerce companies on Share of Italian enterprises planning to use the metaverse in customer experience in 2022
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Web3 Alliance. (October 12, 2022). Share of Italian enterprises planning to use the metaverse in customer experience in 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1375868/metaverse-use-for-customer-experience-italy/
Web3 Alliance. "Share of Italian enterprises planning to use the metaverse in customer experience in 2022." Chart. October 12, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1375868/metaverse-use-for-customer-experience-italy/
Web3 Alliance. (2022). Share of Italian enterprises planning to use the metaverse in customer experience in 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1375868/metaverse-use-for-customer-experience-italy/
Web3 Alliance. "Share of Italian Enterprises Planning to Use The Metaverse in Customer Experience in 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1375868/metaverse-use-for-customer-experience-italy/
Web3 Alliance, Share of Italian enterprises planning to use the metaverse in customer experience in 2022 Statista, https://www.statista.com/statistics/1375868/metaverse-use-for-customer-experience-italy/ (last visited May 19, 2024)
Share of Italian enterprises planning to use the metaverse in customer experience in 2022 [Graph], Web3 Alliance, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1375868/metaverse-use-for-customer-experience-italy/