MZ generation watching live commerce broadcast experience South Korea 2022, by age
According to a survey in April 2022, around 76 percent of MZ generation members in their thirties in South Korea had experience with watching live commerce broadcasts. In comparison, 10 to 19 years old respondents and 20 to 29 years old respondents with experience reached about 55 percent and 65 percent, respectively. Generally, the percentage of respondents with experience grew compared to the previous year.