Reliance on third-party cookies among advertisers in France 2022
During a survey carried out in late 2022, 79 percent of responding full-time marketing and customer experience leaders from France stated that they heavily relied on third-party cookies. Additionally, 38 percent said that they were spending at least half of their marketing budgets on cookie-based activations and 56 percent said that they were planning to increase their spending on such activations in 2023.