higher conversion rates, a study revealed. In 2022, sponsored display ads on Amazon.com had a 6.9 percent median conversion rate, up from the previous year. The UK platform followed at 5.5 percent. In turn, Amazon.es had the lowest conversion rate at 2.9 percent in 2022.
Amazon marketplaces are not equally successful when it comes to online advertising campaigns. Sponsored display on the U.S. platform usually get Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace
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Perpetua Labs Limited. (March 31, 2023). Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace [Graph]. In Statista. Retrieved May 18, 2024, from https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace." Chart. March 31, 2023. Statista. Accessed May 18, 2024. https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace. Statista. Statista Inc.. Accessed: May 18, 2024. https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Display on Amazon in 2021 and 2022, by Marketplace." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace Statista, https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/ (last visited May 18, 2024)
Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/