According to a survey conducted by Trip.com in 2022, around 68 percent of respondents in mainland China shared the opinion that online travel websites should clearly label sustainable travel options in order to support sustainable travel. More than half of respondents also thought that the labeled sustainable travel options should be made easier to filter and find on travel portals.
Ways online travel providers should encourage sustainable travel according to Chinese travelers as of 2022
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McKinsey & Company. (March 1, 2023). Ways online travel providers should encourage sustainable travel according to Chinese travelers as of 2022 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1379283/china-ways-to-encourage-sustainable-tourism/
McKinsey & Company. "Ways online travel providers should encourage sustainable travel according to Chinese travelers as of 2022." Chart. March 1, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1379283/china-ways-to-encourage-sustainable-tourism/
McKinsey & Company. (2023). Ways online travel providers should encourage sustainable travel according to Chinese travelers as of 2022. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1379283/china-ways-to-encourage-sustainable-tourism/
McKinsey & Company. "Ways Online Travel Providers Should Encourage Sustainable Travel According to Chinese Travelers as of 2022." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1379283/china-ways-to-encourage-sustainable-tourism/
McKinsey & Company, Ways online travel providers should encourage sustainable travel according to Chinese travelers as of 2022 Statista, https://www.statista.com/statistics/1379283/china-ways-to-encourage-sustainable-tourism/ (last visited May 15, 2024)
Ways online travel providers should encourage sustainable travel according to Chinese travelers as of 2022 [Graph], McKinsey & Company, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1379283/china-ways-to-encourage-sustainable-tourism/