MENA: share of consumers sticking to their regular brands irrespective of the price by country 2023

In 2023, the share of consumers who said they would stick to their regular brands irrespective of price in 2023 in Saudi Arabia was 17 percent. Turkey came second among the selected MENA countries as 12 percent of the respondents said they would stick to their regular brands irrespective of price to save more in 2023.

Share of consumers sticking to their regular brands irrespective of price in the Middle East and North Africa (MENA) in 2023, by country

Characteristic	Share of consumers sticking to their regular brands
Saudi Arabia	17%
Egypt	11%
Turkey	12%

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Release date

March 2023

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Region

Saudi Arabia, Turkey, Egypt, MENA

Survey time period

2023

Age group

18 years and older

Special properties

Saudi Arabian, Egyptian and Turkish consumers

Supplementary notes

Note: the research question is: "Understanding states of savings; staking strategy around the ways consumers themselves choose to save on expenses."

MENA selected countries are Saudi Arabia, Egypt and Turkey.

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