Operating profit of Giordano South Korea 2016-2022
In 2022, Hong-Kong based fast fashion clothing brand Giordano recorded operating profit of around 18.12 billion South Korean won from its stores in South Korea, showing a recovery after the drop in 2020. Giordano's strategy of using famous Korean actors and actresses for their models resulted in the brand leaving a strong impression in the consumers' minds and helped them penetrate the market.