Awareness channels for pop-up stores in department stores South Korea 2023
According to a survey conducted among South Korean department store visitors in April 2023, around 61 percent of respondents answered they got to know about pop-up stores in department stores simply by noticing them while walking past. Another 34.7 percent stated they would become aware about pop-up stores when the relevant brand had information about it on their app, website, or social media accounts.