Leading quick service restaurants in Singapore 2023, by index score

Published by Lucas Romero, Jun 6, 2023
As of March 2023, McDonald's was ranked as the leading quick-service restaurant (QSR) brand in Singapore. with a consideration index score of 50.2. Singapore-based Kopitiam ranked second, with a score of 30.4.

Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score

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Release date

March 2023

Region

Singapore

Survey time period

March 2023

Supplementary notes

Brands are ranked according to the brand consideration score – which is determined by asking consumers “When you are in the market next to eat/drink at a casual dining and beverage outlet, from which of the following brands would you consider?”

Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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