According to a survey conducted in December 2022, around 96 percent of Vietnamese consumers accepted or were considering accepting higher prices to purchase ethically produced products. Conversely, about 30 percent of respondents indicated they were unwilling to increase their spending on cruelty-free products. ESG products are of concern to the majority of respondents.
Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type
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PwC Vietnam. (April 5, 2023). Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam. "Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type." Chart. April 5, 2023. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam. (2023). Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam. "Willingness to Spend More on Sustainable Products in Vietnam as of December 2022, by Product Type." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam, Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type Statista, https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/ (last visited May 29, 2024)
Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type [Graph], PwC Vietnam, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/