Solutions to wanting to watch OTT content without subscriptions South Korea 2023
According to a survey on over-the-top (OTT) video service usage conducted in May 2023 in South Korea, around 49 percent of respondents who were not subscribed to an OTT service but wanted to watch the platform's content decided to watch reviews or summaries via YouTube or other services. Another approximately 30 percent answered they started a new subscription or re-subscribed to the service. Only 14.4 percent of respondents simply did not watch the show they were interested in.