According to a survey conducted in December 2022, around 52 percent of respondents in Vietnam said they switched to other home improvement brands due to the lower price. Pet care services and international flights were also among the popular products that Vietnamese consumers switched brands for a cheaper price.
Share of respondents who switched brand in Vietnam as of December 2022, by product type
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McKinsey & Company. (February 23, 2023). Share of respondents who switched brand in Vietnam as of December 2022, by product type [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company. "Share of respondents who switched brand in Vietnam as of December 2022, by product type." Chart. February 23, 2023. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company. (2023). Share of respondents who switched brand in Vietnam as of December 2022, by product type. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company. "Share of Respondents Who Switched Brand in Vietnam as of December 2022, by Product Type." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1394953/vietnam-consumers-brand-switching-by-product-type/
McKinsey & Company, Share of respondents who switched brand in Vietnam as of December 2022, by product type Statista, https://www.statista.com/statistics/1394953/vietnam-consumers-brand-switching-by-product-type/ (last visited May 29, 2024)
Share of respondents who switched brand in Vietnam as of December 2022, by product type [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394953/vietnam-consumers-brand-switching-by-product-type/