Willingness to change primary bank in Brazil 2019-2023, by quarter
Willingness to change primary banks remained relatively stable between 2019 and 2023 among bank account holders in Brazil. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 29 percent in the fourth quarter of 2023, two percentage points less than in the first half of 2019. Customer loyalty increased quite notably in 2021, when only around a quarter of respondents indicated willingness to switch banks, but dropped again in 2022, with an increasing number of account holders willing to change primary banks.