Influencer / content creators followed by type Netherlands 2023

In the Netherlands, 28 percent of the residential online population state they like to watch, listen, or read about adult content from influencers / content creators, making it the most followed type of content. The runner up in this content type ranking among Dutch consumers is film & TV content at 27 percent. This is according to the Statista Consumer Insights Global survey 2023.

Influencer / content creators followed by type in the Netherlands in 2023

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Number of respondents

507 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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