Consumer inclination to be brand loyal due to value alignment Australia 2021, by age
In a survey conducted in December 2021 among Australian consumers, around 90 percent of respondents aged 16 to 24 years said they were more likely to be brand loyal if the brand aligned with their values. In comparison, only about 65 percent of those aged 54 and over reported being more inclined to be brand loyal due to value alignment.
