Footfall of tourist vs shopping destinations Europe 2022

A 2022 study examined the footfall of selected tourist attractions and out-of-town shopping areas in Europe. This metric is used to compare pedestrian flow dynamics of urban locations, such as shopping centers and retail parks. Based on the analysis, the shopping destination La Valette-du-Var-La Garde in Toulon, France, reported around 60 million visits in 2022. That was more than five times the visits to Notre-Dame in Paris that year. Meanwhile, the footfall of West Thurrock in Greater London was roughly 10 times higher than the visits to St. Paul's Cathedral.

Footfall of selected tourist attractions vs. out-of-town shopping areas in Europe in 2022 (in million visits)

Characteristic	Footfall of tourist attraction	Footfall of shopping areas
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Release date

July 2023

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Region

Europe

Survey time period

2022

Supplementary notes

¹ The source specifies that footfall is a metric used to compare pedestrian flow dynamics of urban locations, such as address, city centers, shopping centers, and retail parks. Data for shopping areas combine vehicle and pedestrian flows. One visit refers to one person entering the perimeter of the retail zone. If the same person comes back to the same zone multiple times during the same day, it is only counted once.

The selected out-of-town shopping areas were those reporting the highest visitor numbers in each country in 2022.

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