China: online travel agency usage by age group 2023

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 44 percent of respondents in China stated that they have used an online travel agency. The prevalence of OTA usage was the highest among those aged between 35 and 44 years, whereas the lowest among the respondents from 16 to 24 years old.

Online travel agency usage in China as of June 2023, by age group

Characteristic	Yes	No	I do not know what an online travel agency is
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Release date

August 2023

More information

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

8,286 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

Among the total of 8,286 respondents, 2,392 were between 16 and 24 years old, 3,450 were 25 to 34 years old, 1,944 were 35 to 44 years old, 385 were 45 to 54 years old, and 115 were 55 years old or above.

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