Challenges for purchasing health and wellness products online Vietnam 2023, by gender

Published by Statista Research Department, Nov 9, 2023

According to a 2023 survey conducted in Vietnam, around 46.2 percent of male respondents and 44.4 percent of female respondents encountered challenges in purchasing health and wellness products online due to a lack of complete trust in online sellers. Furthermore, around 22 percent of male respondents stated they lacked sufficient knowledge to make online purchases of these products, while 33 percent of female respondents found the shipping costs to be too expensive.

Leading barriers to purchasing health and wellness products online among consumers in Vietnam as of January 2023, by gender

Characteristic	Male	Female
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Release date

April 2023

More information

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What is the biggest challenge you encounter when purchasing health and wellness products online?"

The survey was conducted with 55.79 percent of male respondents and 44.21 percent of female respondents.

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