Most popular European beaches on social media 2023

According to a June 2023 study, the most popular European beach on social media was Omaha Beach. The beach, which is located in Northern France, was mentioned in around 152 thousand Instagram posts and had 132 million views on TikTok.

Most popular beaches on social media in Europe as of June 2023

Characteristic	Country	Instagram hashtags	TikTok views
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Release date

August 2023

More information

Region

Europe

Survey time period

June 2023

Special properties

Holidu social media ranking¹

Supplementary notes

¹ The source looked at the best beaches according to Google Maps and selected the ones that had the best ratings and at least 500 reviews. The selected beaches were then ranked by average rating and number of reviews to create a starting list. To define the most viral beaches on social media, the source looked at Instagram posts and TikTok views using the names of the beaches as #. Where the names included a special character, the naked names or most common names were used.

For the European ranking, the source considered European Union countries that have coasts on the Mediterranean Sea.

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