Brand loyalties in product categories in Poland 2023

Published by Statista Research Department, Sep 28, 2023
Between 2021 and 2023, people in Poland had the highest loyalty to brands in the medicine sector. Only 6.48 percent were loyal to brands in the sauces and dip sector.

Brand loyalties in various product categories in Poland in 2023, by brand loyalty index*

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Release date

August 2023

Region

Poland, EU

Survey time period

May 2021 to May 2023

Supplementary notes

Date of release is date of access.

*Brand Loyalty Index (BLI) is a proprietary index developed based on analysis of Listonic app user behavior. It determines what percentage of products added to shopping lists in a given category contain a specific product brand. The higher the percentage of products of a particular brand appear in users' shopping lists, the higher the BLI index for a given FMCG category.

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