Leading factors when choosing vehicle brand in India 2023

Published by
Shangliao Sun,
Feb 28, 2024
In a survey conducted in 2023, the leading factor when choosing a vehicle brand in India was product quality, cited by 65 percent of respondents. Additionally, 61 percent of the respondents stated that vehicle features as well as vehicle performance were important factors in choosing a car brand.

Leading factors when choosing vehicle brand in India in 2023

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Release date

January 2024

Region

India

Survey time period

2023

Number of respondents

864 respondents

Age group

18 years and older

Special properties

Participants were of driving age in the country

Method of interview

Online panel

Supplementary notes

Survey question: : What are the most important factors driving the choice of brand for your next vehicle? (Please select all that apply.)

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