Smartphone shopping uses Germany | Statista

In 2023, around 34 percent of people in Germany said that they frequently used their smartphones to do online research on products before they bought them. 11 percent stated that they almost always read product reviews on their phones before making a purchase.

Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023

Characteristic	Frequently	Almost always
Online research of products	34%	14%
Reading product reviews before a purchase	27%	11%
Using apps from retailers to research or compare products	24%	8%
In-store comparison of products (to see if they are cheaper on the website)	18%	7%
In-store comparison of products (to see if they are cheaper in other stores))	18%	5%
Using the search engine to find a product	18%	4%
Using social media to see product reviews (on TikTok or Instagram)	16%	6%

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Release date

July 2023

More information

Region

Europe, Germany

Survey time period

2023

Number of respondents

513 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Exact date of survey not provided.

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