Methods for researching products in Germany 2023
In 2023, around 26 percent of people in Germany said that they used search engines or Amazon to research products before making a purchase. Six percent of people used social media.
In 2023, around 26 percent of people in Germany said that they used search engines or Amazon to research products before making a purchase. Six percent of people used social media.
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Overview
Attitudes towards online shopping
Online vs. in-store shopping behavior
Online grocery shopping
Leading online retailers in Europe
Online payment