Australia: main obstacles to consumers aged 30 to 49 leading a sustainable lifestyle 2023

In a survey conducted in 2023 among Australian consumers regarding their attitudes towards sustainability, over 50 percent of respondents aged 30 to 49 years indicated that the main obstacle they faced when trying to adopt a more sustainable lifestyle was that sustainable products or services were more expensive. Just shy of 30 percent of participants in this age category also said they don't think adopting a sustainable lifestyle will make a difference.

Leading obstacles to consumers aged 30 to 49 years adopting a sustainable lifestyle in Australia in 2023

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Australia

Survey time period

March 2023

Number of respondents

2,000 respondents

Supplementary notes

Respondents were asked about their attitudes toward sustainability, their opinions on what makes a product or service sustainable, what actions they were taking to have a more sustainable lifestyle, as well as the leading reasons they hadn't yet adopted a more sustainable lifestyle.

Multiple responses were possible.

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