Top product types purchased due to influencer content SEA 2023

Published by Leander von Kameke, Sep 25, 2023
According to a 2023 survey on influencer marketing, 41 percent of the respondents from Southeast Asia had purchased beauty products because of influencer content before. Another 38 percent of the respondents had purchased fashion items due to influencer content.

Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023

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Source

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Release date

September 2023

Region

Indonesia, Philippines, Singapore, Vietnam, Thailand

Survey time period

July 1 to 10, 2023

Number of respondents

2,500 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type(s) of product did you buy because of an influencer's content?"
N=500 each in Singapore, Thailand, Vietnam, Indonesia, and the Philippines.

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Statistics on " Influencer marketing in Asia "

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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