According to a 2023 survey on influencer marketing in Southeast Asia, 46 percent of Gen Z and 37 percent of Gen Y respondents stated to have purchased beauty products due to influencer content before. Among Gen X and Baby Boomer respondents, food and beverage was the leading category for influencer-endorsed products.
Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation
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Milieu Insight. (September 19, 2023). Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1414266/sea-top-product-categories-purchased-due-to-influencer-content-by-generation/
Milieu Insight. "Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation." Chart. September 19, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1414266/sea-top-product-categories-purchased-due-to-influencer-content-by-generation/
Milieu Insight. (2023). Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1414266/sea-top-product-categories-purchased-due-to-influencer-content-by-generation/
Milieu Insight. "Leading Product Categories Purchased Due to Influencer Content among Consumers in Southeast Asia as of July 2023, by Generation." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1414266/sea-top-product-categories-purchased-due-to-influencer-content-by-generation/
Milieu Insight, Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation Statista, https://www.statista.com/statistics/1414266/sea-top-product-categories-purchased-due-to-influencer-content-by-generation/ (last visited May 16, 2024)
Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation [Graph], Milieu Insight, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1414266/sea-top-product-categories-purchased-due-to-influencer-content-by-generation/