J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowLeading responses to out-of-home (OOH) advertising among consumers in Brazil 2023
As of August 2023, almost 80 percent of consumers surveyed in Brazil reported interacting with out-of-home (OOH) advertising. Nearly 70 percent said they bought the advertised product or service, while 40 percent searched for information about the featured brand. OOH's monthly reach in Brazil stood at 89 percent in 2023.
