Online sales of fashion jewelry on Douyin and Tmall in China 2021-2023
In the second quarter of 2023, Alibaba sold around 2.5 billion yuan of fashion jewelry online through its B2C e-commerce platform Tmall, slightly lower than the same quarter the year prior. In comparison, around 1.65 billion yuan worth of fashion jewelry was sold in Douyin in the second quarter of 2023.