Online sales of fashion jewelry with Chinese motif on Tmall in China 2020-2022

Published by
Xin Ou,
Feb 23, 2024
Alibaba's B2C platform Tmall reported nearly 150 million yuan in sales of fashion jewelry with year-of-the-zodiac-themed motifs during the last quarter of 2022. Traditional Chinese concepts are becoming more popular among consumers when choosing fashion jewelry.

Online sales value of fashion jewelry with traditional Chinese motif on Tmall in China from 2nd quarter of 2020 to 4th quarter of 2022, by motif (in million yuan)

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Release date

June 2023

Region

China

Survey time period

Q2 2020 to Q4 2022

Supplementary notes

One yuan equals to approximately 0.14 U.S. dollars and 0,13 euros (as of September 2023).

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