Most recalled radio advertising formats according to listeners in Brazil 2023

Published by
J. G. Navarro,
Oct 4, 2023
As of August 2023, half of radio listeners surveyed in Brazil reported recalling radio ads between programs and music. Approximately 27 percent said they remembered merchandising carried out by announcers during radio programs.

Most recalled radio advertising formats according to listeners in Brazil as of August 2023

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Source

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Release date

September 2023

Region

Brazil

Survey time period

August 2023

Special properties

among radio listeners in the metropolitan areas of Belo Horizonte, Campinas, Curitiba, Florianópolis, Fortaleza, Goiânia, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo, Vitória, and the Federal District

Supplementary notes

Multiple answers were possible.
The source does not specify the number or age of the respondents or the survey type.

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Topics

Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
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