J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowConsumers on whether fashion shops should use different body types in ads Europe 2023
During a June 2023 survey across nine European countries, 76 percent of respondents agreed that including different body shapes within the in-store advertising should be a responsibility of fashion stores. Around 11 percent of respondents said it should be an individual business decision on who the shop tailors to as their customer.
