Leading D2C meat and seafood brand in India 2023

Published by A. Minhas, Oct 27, 2023
In an online survey conducted among India's urban population in October 2023, about 39 percent of respondents favored Licious as the go to direct-to-consumer (D2C) meat and seafood brand. It was followed by Fresh2Home, with 30 percent of consumers preferring it. The survey also highlighted regional disparities in consumer preferences.

Leading direct-to-consumer (D2C) meat and seafood brand in India as of October 2023

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Release date

October 2023

Region

India

Survey time period

October 3 to 6, 2023

Number of respondents

1,036 respondents

Age group

18 years and older

Special properties

urban population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these meat and seafood brands do you prefer the most?"

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Statistics on " Meat and seafood in India "

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