Holiday beauty shopping during November events 2023

In 2023, approximately 35 percent of consumers in the United Kingdom intended to purchase beauty products and/or perfumes during shopping holiday events, such as Black Friday, Cyber Monday, or Singles' Day. However, the largest share of shoppers who planned to buy such products was Polish, with a share of 43 percent.

Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023

Characteristic	Share of respondents
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Release date

November 2023

More information

Region

Worldwide, Australia, Canada, Germany, Poland, Switzerland, United Kingdom, United States

Survey time period

October 2023

Number of respondents

5,173 respondents

Age group

16 years and older

Special properties

respondents who previously stated they will definitely/likely shop on these occasions

Supplementary notes

The results have been weighted according to population.
The source asked participants what type of products they were planning to purchase on Black Friday/Cyber Monday/Singles' Day.

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