According to a 2023 survey carried out in Italy, the most relevant touchpoint before an online fashion purchase were site or apps of fashion brands with nearly 60 percent of answers. Online reviews from other customers followed with 51.6 percent.
Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023
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Consorzio Netcomm. (June 27, 2023). Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023 [Graph]. In Statista. Retrieved May 07, 2024, from https://www.statista.com/statistics/1424441/touchpoints-before-online-fashion-purchases-italy/
Consorzio Netcomm. "Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023." Chart. June 27, 2023. Statista. Accessed May 07, 2024. https://www.statista.com/statistics/1424441/touchpoints-before-online-fashion-purchases-italy/
Consorzio Netcomm. (2023). Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023. Statista. Statista Inc.. Accessed: May 07, 2024. https://www.statista.com/statistics/1424441/touchpoints-before-online-fashion-purchases-italy/
Consorzio Netcomm. "Most Relevant Touchpoints in The Online Customer Journey of Fashion Shoppers in Italy in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1424441/touchpoints-before-online-fashion-purchases-italy/
Consorzio Netcomm, Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023 Statista, https://www.statista.com/statistics/1424441/touchpoints-before-online-fashion-purchases-italy/ (last visited May 07, 2024)
Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023 [Graph], Consorzio Netcomm, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1424441/touchpoints-before-online-fashion-purchases-italy/