Online search interest in luxury products in Africa 2023, by price range
As of 2023, a large majority of online search interest in Africa falls in the zero to 5,000 South African rand price range (around zero to 267.25 U.S. dollars), at over 47 percent. Ranking second, was the 5,000 to 10,000 South African rand price band (approximately 267,25 to 534,50 U.S. dollars). Although this demonstrates that most luxury consumers on the continent are looking at luxury products within an affordable budget, a small 7.3 percent of the target group are prepared to spend 50,000 South African rands and above (2,673 U.S. dollars and upwards).
