Estimated annual YouTube revenue in the U.S. 2020-2025, by type

Published by Laura Ceci, Dec 21, 2023
In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars)

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Release date

October 2023

Region

United States

Survey time period

2020 to 2023

Special properties

all figures are estimates; YouTube subscription revenue does not include revenue from YouTube TV but does include YouTuve Music

Supplementary notes

*Forecast

Citation formats
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Topics

YouTubeGoogleAlphabet Inc.Online video usage in the United StatesStreaming in the United States
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