Leading sources influencing back-to-school purchases in the UK 2023

Published by
D. Tighe,
Jan 22, 2024
According to a panel survey conducted in August 2023, the leading sources of influence when deciding what back-to-school purchases to make were recommendations from family and friends, as well as in-store displays.

Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023

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Source

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Release date

January 2024

Region

United Kingdom

Survey time period

August 4 to 7, 2023

Number of respondents

2,680*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The release date is the date the information was accessed.

* 847 of the surveyed adults were parents of school-aged children.

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