Frequency of fashion e-commerce in Spain 2023, by age
In Spain, the average number of online fashion purchases per year does not vary drastically from one age group to the next. As of 2023, the age group that bought fashion items online most often was 25 to 34-year-olds at an average of 6.3 times per year, while 55-77-year-olds bought said items online 5.3 times per year (the lowest frequency of the surveyed age groups).