Problems experienced when purchasing fresh groceries online in India 2023

Published by A. Minhas, Feb 13, 2024

During a survey conducted in India between September and November 2023, most respondents highlighted the major issue in online grocery shopping as poor produce quality. In contrast, approximately 56 percent of respondents identified high prices as a significant concern.

Problems experienced when purchasing fresh groceries online in India as of November 2023

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Release date

November 2023

Region

India

Survey time period

September 1 to November 20, 2023

Number of respondents

11,964 respondents

Special properties

across 297 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: "What are some of the issues you have had with buying fruits and vegetables online via ecommerce/grocery/quick delivery apps?"

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