Traton Group: sales revenue 2016-2023, by region
The majority of the sales revenue recorded by the Traton Group was earned in the European market, with figures ranging from 15 billion in 2016 up to 24 billion euros in 2023. Furthermore, Brazil and South America constituted a significant share of the market from year to year,although it was mostly other world regions that contributed the second most to sales revenue. The exception is that as of 2022, the sales revenue in South America as a whole exceeded the "Other regions" category. As of 2021, the Traton Group entered the North American market, and by 2023, it was the region supplying the second highest sales revenue, with a combined 12 billion euros.
The brief period of decline in total revenue in 2020 was in the midst of both the COVID-19 pandemic and global semiconductor shortages. It was not only the Traton Group that suffered such losses as the number of cars sold worldwide suffered a decline during that same period.