Measures to encourage sustainable consumption in Hong Kong 2023, by consumer age
According to a survey about sustainable consumption conducted by Rakuten Insight in Hong Kong in December 2023, around 36 percent of respondents aged between 35 and 44 years said that increasing the availability of sustainably-made/environmentally-friendly products would encourage them to adopt more sustainable consumption practices. In comparison, only 27 percent of those between 16 and 24 years confirmed this statement. More of the youngest respondents felt that making sustainable products more affordable would have a bigger impact on their consumption practices.