According to a survey conducted by Rakuten Insight in Hong Kong in December 2023, approximately 64 percent of respondents aged between 25 and 34 years stated that they were willing to pay more for sustainable and environmentally friendly products. In comparison, only 46 percent of those above 54 years agreed with this statement.
January 2024
Hong Kong
December 7 to 31, 2023
3,252 respondents
16 years and older
Online survey
Survey question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"
Among the total of 3,252 survey respondents, 215 were between 16 and 24 years old, 904 were between 25 and 34 years old, 1,127 were between 35 and 44 years old, 539 were between 45 and 54 years old, and 467 were 55 years or older.
You only have access to basic statistics.
This statistic is not included in your account.
Business Solutions including all features.
Retailers' emissions
Shipment footprint
Sustainable shopping
Spotlight fashion
