Taiwan: willingness to pay more for sustainable products by consumer age 2023

According to a survey conducted by Rakuten Insight in Taiwan in December 2023, approximately 70 percent of respondents aged above 54 years stated that they were willing to pay more for sustainable and environmentally friendly products. People of this age group were the most willing to pay extra for such products.

Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group

Characteristic	Yes	No
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Release date

January 2024

More information

Region

Taiwan

Survey time period

December 7 to 31, 2023

Number of respondents

11,917 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"

Among the total of 11,917 survey respondents, 2,332 were between 16 and 24 years old, 3,554 were between 25 and 34 years old, 3,213 were between 35 and 44 years old, 1,920 were between 45 and 54 years old, and 898 were 55 years or older.

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