Actions to promote sustainable practices India 2023

Published by A. Minhas, Feb 9, 2024

According to a survey conducted by Rakuten Insight, 30 percent of respondents in India stated that increasing the availability of sustainable and environmental-friendly products would encourage them to adopt more sustainable consumption practices. By contrast, 20 percent of consumers stated that making sustainable products more affordable would motivate them to adopt sustainable consumption practices.

Measures to encourage sustainable consumption practices among Indians as of December 2023

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

29,898 respondents

Age group

16 years and older

Special properties

among 11,771 female and 18,127 male respondents.

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these measures do you think would encourage you to adopt more sustainable consumption practices?"

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