Vietnam: importance of sustainable purchases by age 2023

According to a survey by Rakuten Insight on sustainable consumption in 2023, over half of Vietnamese respondents of age group between 16 and 54 years considered purchasing sustainable or environmentally-friendly products very important to them. The survey also revealed that around one to two percent of the respondents in Vietnam did not consider sustainability important at all when making purchases.

Importance of purchasing sustainably-made and environmentally-friendly products among people in Vietnam in 2023, by age group

Characteristic	Very important	Somewhat important	Not really important	Not important at all
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

January 2024

More information

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

3,445 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: How important is it to you that the products you purchase are sustainably-made/packaged or environmentally-friendly?

Breakdown numbers of respondents:
16-24 years: 1,379
25-34 years: 1,106
35-44 years: 670
45-54 years: 184
55 years and older: 106

Citation formats